Do what you love or else

For the past couple of years, I've created digital and experiential imagery for well over 120+ brands and have been published in VOGUE, Elle, The CUT, Dazed & Confused, Live Kindly, Glamour, among others.I've been living by the do what you love motto for a while now, and it's paid off. A couple of years ago, my professional role transformed into a business-centric one, and I was terrified that I would lose my creative spark. So, naturally, I started a small side project. If I wasn't going to keep my promise to myself and nurture that drive, at least I would keep my promise to others.In the beginning, I simply reached out to hundreds of ethical beauty brands with a simple proposal: send me 3 products of your choice and I'll shoot them free of charge. To my surprise, nearly all of them responded with a yes.I got very lucky, and the stars aligned. May Lindstrom (the queen of the ethical beauty world in my opinion) personally responded and gave me my first break. She sent me three products and my shots of her Blue Cocoon have been widely circulated in nearly every major social channel in the indie beauty world. Credo Beauty, Ipsy, Follain, The Detox Market, Cult Beauty, and Space NK continue to rely on my images to boost engagement. Other key players in the beauty world, like Oyl and Water CEO's Rachel Roberts have also come to The RYM Group to produce synesthetic videos for their brands. She says, "When I first discovered Yael Morowati's work, I was mesmerized. It instantly inspired many visions for how I could give my own marketing agency a visual boost, as well as our clients. Her aesthetic is everything I want - clean, bold, original. She's a rising star, working with all of the hottest clean beauty brands in the industry. I'm proud to feature her work prominently on our homepage, and look forward to more collaborations with this creative genius!" After only a couple of months of shooting products, my website was ready to go. Larger clients started pouring in and I'm happy to report I've made a few exceptional friends along the way.Clients include Sunday Riley, Captain Blankenship, The 7 Virtues, Verb Products, LXMI, Indie Lee, Ilia, Herbivore, Reverie, May Lindstrom, LILFOX, Sangre de Fruta, Oyl + Water, Mukti, Ursa Major VT, Strange Invisible, among others. Our content increases your engagement. Monthly retainer packages now available for content curation starting at $1500. We've created digital and experiential imagery for well over 120 brands. Published in VOGUE, The CUT, and Live Kindly. Clients include Sunday Riley, Captain Blankenship, The 7 Virtues, Verb Products, LXMI, Indie Lee, Herbivore, Reverie, May Lindstrom, LILFOX, Sangre de Fruta, Oyl + Water, Mukti, and Ursa Major VT.