THE RYM GROUP
SYNESTHETIC LAB
VINIA Brand Film
CREATIVE Direction
Role: Creative Director
Client: BioHarvest Sciences
Animation Partner: Morphine Motion Graphics
Deliverable: A fully animated, voiceover-driven brand film progressing from abstract organic motion (grape-cell visuals) through product mechanics (capsule and solubility demonstration) to a head-to-head brand comparison and closing logo lockup.
THE PLATFORM
Many of the most promising compounds for human health already exist in nature.
Yet most remain inaccessible, limited by scarcity, inconsistent quality, environmental constraints, or the inability to produce them at commercial scale. For decades, this has created a gap between biological potential and human impact. BioHarvest exists to close that gap.
With a proven commercial foundation, we are building
the infrastructure for the next generation of human health.
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OUR FIRST FLAGSHIP CONSUMER PRODUCT
BioHarvest is a GMP-certified, industrially proven botanical synthesis operation, commercially validated through VINIA®, the first product in history brought to market on industrial-scale plant cell culture. $100M in cumulative production. 85,000+ active users. 41% year-over-year revenue growth. VINIA® is the first and only commercial validation of the Botanical Synthesis™ platform at industrial scale.
3D Product Animation
CREATIVE Direction
Role: Creative Director
Client: BioHarvest Sciences
3D Animation Partner: Tobias, EnzymeFX
My Role: Sourced the partner, directed the creative brief and visual tone across every animation, and provided ongoing feedback through concept, simulation, and final render to ensure each piece matched VINIA's brand language and messaging.
I sourced and have led the creative partnership with EnzymeFX since 2021, directing a multi-year library of 3D product animations for VINIA — used across paid ads, brand campaigns, and packaging.
Working directly with Tobias, I set the visual direction and feel for each piece: how the formula moves, how ingredients are represented, and how the product's science translates into something visceral and premium on screen.
EnzymeFX builds a photoreal "digital twin" of the product, then animates it — flowing liquids, capsule dissolves, ingredient breakdowns, particle simulations — into short, high-impact visuals engineered for conversion: Meta and Amazon ad creative, ingredient explainers, and product demos across D2C, retail, and landing pages.
PACKAGING DESIGN
Directed packaging design and 3D animation partners from concept through execution, including briefing, strategy, ideation, and creative feedback across every product launch translating brand strategy into physical packaging.
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Scientific Animations
CREATIVE Direction
Role: Creative Director
Client: BioHarvest Sciences
Medical Animation Partner: David Bolinsky
Pioneer of 3D medical animation. David Bolinsky is widely credited as the first traditional medical illustrator to make the leap into 3D CGI, founding Advanced Imaging, Inc. in 1984 — the world's first digital medical animation company — after serving as Senior Medical Illustrator at the Yale School of Medicine. In 2000, he co-founded XVIVO Scientific Animation, where he remains Medical Director.
Signature work: Bolinsky is best known for The Inner Life of the Cell, the landmark animation he directed for Harvard's Department of Molecular and Cellular Biology — viewed by millions online and widely regarded as a turning point in scientific visualization. He's a two-time TED speaker, presenting the acclaimed Inner Life of a Cell talk in 2007.
Client roster: Merck, Genentech, Novartis, Pfizer, the Bill & Melinda Gates Foundation, DARPA, the Smithsonian, Chicago's Museum of Science and Industry, and universities including Yale, Harvard, Johns Hopkins, and Oxford.
Credentials: B.S. in Medical Illustration (AMI-accredited) from Ohio State University (1974); advanced anatomy training at Michigan State's College of Human Medicine; AMI member since 1983.
The experience of VINIA is not a single moment. It's a journey. Our job is to walk people through that journey, before they've lived it, so they know what to expect and stay long enough to feel it. Blood flow is a foundation. It shows up in people in different ways, at different times. One of the biggest problems we had was translating super advanced science to everyday terms that the consumer could understand. We realized that creating a timeline that would give the consumer measurable wins over a period of time was the way to go.
 Day 1 <br> It's getting to workWithin 20 minutes of taking VINIA, it's already moving through your bloodstream — and it stays active for 12 hours. You don't have to do anything else. It's already working |  Day 7<br>Quiet protection, every dayVINIA is already supporting and protecting the cells that line your blood vessels, the ones responsible for healthy circulation. You won't feel a dramatic shift yet. That's normal. It's working quietly underneath. |  Day 14 <br> Things start opening upBy day 14, your blood vessels are becoming more responsive. Blood, oxygen, and nutrients start moving a little more freely. |  Day 30<br> The first signsOne month in, your body has changed. Many people start to notice the first signs: a little more warmth, a little more energy, things just feeling a bit easier. |  Day 60 <br> Real momentumTwo months of consistency, and the benefits are building. This is when people often notice fewer afternoon crashes, more morning alertness, and steadier energy all day. |
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Messaging Strategy
CORE MESSAGING
& Brand Voice
Better Blood Flow, Better Life.
A single, durable promise built around one deliberately plain-spoken word.
The strategic logic: "better" doesn't require translation, doesn't intimidate, and doesn't overpromise.
It's a word a five-year-old and
a cardiologist understand identically,
and unlike "optimal" or "perfect," it reads as honest and achievable, which is what earns trust.